It’s no exaggeration to say that Zalando is the ultimate style destination for today’s men. Based in Berlin, the online retailer offers a selection of brands that allows Europe’s most fashionable individuals to express their personality through a wide range of styles perfect for any occasion.
Now, men can master their own look with Zalando. Whether on the road, at a party, off the wall, dressing for leisure, or in the city, the site has the perfect outfit for men today thanks to its new “It’s A Man Box” ad campaign. A short video explaining the new endeavour offers the universal truth that, “[Men] don’t shop, we decide.”
Following this mantra, Zalando now offers the opportunity for men to shop five different curated styles on its campaign website. Afterwards, the website delivers the unique look straight to the customer, in a signature “Man Box”.
For our latest menswear editorial, we put the “It’s A Man Box” campaign to the test and dressed five men using each of the site’s curated looks. Shot on the streets of Berlin, scroll through the images below to see five of the ways that Zalando dresses men for every occasion.
Right: Jacket and T-shirt by Brooklyn’s Own, tracksuit bottoms and shoes by Adidas Originals. All styles via Zalando
Left: Rayen wears T-Shirt and trousers by Brooklyn’s Own, long sleeve T-shirt by G-STAR Raw, shoes by Adidas. Sidney wears jacket and T-shirt by Brooklyn’s Own. Right: Jacket by Levis Line 8, Carhartt jeans, T-Shirt by Plac, bag by J-Crew, watch by Nixon. All styles via Zalando
Suit jacket, pants and case by Kiomi, T-Shirt by Tiger of Sweden, shoes by Buttero, belt by Lee. All styles via Zalando
Coat by Stutterheim, pullover by Filippa K, shorts by Joseph, shoes by Converse, bag by Kiomi. All styles via Zalando
Left: Jacket by Levis Line 8, T-Shirt by Plac. All styles via Zalando
T-Shirt and trousers by Brooklyn’s Own, long sleeve T-shirt by G-STAR Raw, shoes by Adidas. All styles via Zalando
Right: Leo wears jacket by Levis Line 8, Carhartt jeans, T-Shirt by Plac, bag by J-Crew, watch by Nixon. Julius wears suit jacket, pants and case by Kiomi, T-Shirt by Tiger of Sweden, shoes by Buttero, belt by Lee. All styles via Zalando
For more information please visit zalando.de/manbox