photography by Alex Gallosi
Have you ever wondered what the colors “Orange Pulse” and “Pink Euphoria” smell like? Or which trends will debut for Spring/Summer 2027?
I traveled to Paris for Première Vision (PV), the leading international trade show for creative sourcing. Bringing together nearly 1,000 exhibitors from around the world, PV covers the latest in textile and color trends. Its annual edition, held from February 3 to 5, 2026, served as a vibrant hub for the industry. Despite an international context marked by economic and geopolitical uncertainty, the industry demonstrated remarkable dynamism and strategic decisions.
When I entered the show, I honestly didn’t know what to expect. I wasn’t looking for fabrics in the same way a designer does. I had a different question in mind: Why do people travel from all over the world, from the USA to Asia, to be here?
I spoke with many creatives, including a young designer Ertay Deger, from Italy. He was there to scout for new trends and source fabrics, but also to reconnect. He wanted to meet his producers face-to-face and get a physical feel for the materials. In an era of Zoom meetings and 3D showrooms, PV offered something irreplaceable: the physical encounter. Business cards were traded like currency, and the haptic experience, the touching and feeling of materials was the priority.
So, what are the trends for Spring/Summer 2027? During a conversation with Beatrice Hugues from the PV fashion team, I learned that there isn’t just one single trend, just as there isn’t just one type of human. We are unique and the upcoming trends reflect that.
photography by Alex Gallosi
One message became clear: in a digital age, human imperfection is more important than ever. It’s about fun and experimentation with colors and textiles, but without the pressure to over-impress. Large stripes are making a comeback, and florals are returning in a playful way, perfectly matching the theme of the season: OPEN.
Beatrice explained that the season will be about protection and “flirting” with the new: new textures, colors, and fabrics, but in a way that feels balanced rather than overwhelming. It’s about combining elements to find ourselves. Beyond aesthetics, I delved into the “how” and “why.” I spoke with farmers and industry experts about quality and production until every question I had was answered.
Première Vision also highlighted how digitalization makes our five senses more vital than ever. It makes it essential to smell, taste, feel, and see. They even created a perfume for the 27 colors of the season. So, if you’ve ever wondered what a combination of “Orange Pulse” and “Pink Euphoria” smells like? It is exactly as you’d imagine: heavy yet surprisingly fresh and refreshing.
photography by Alex Gallosi
I also met the Berlin-based designer Ruben Nowak, behind Nowrubi. Nowak, who just recently presented his own show at Berlin Fashion Week, a showcase that stood out for its playful designs and fresh, innovative perspective, was in Paris specifically searching for denim and playful materials. He shared his perspective on the sourcing process. His presence at the PV underlines the bridge between Berlin’s creative scene and international textile excellence.
Similarly, I caught up with Emeric Tchatchoua, founder of the Paris-based brand 3.Paradis. He was there to connect and find inspiration in conversation. His message to the younger generation was simple: “Let’s have fun!” He believes that once you find your passion, everything becomes more beautiful.
photography by Konrad Weyrich, Marie is wearing Balenciaga by Yoox
That is what this trip to Paris was about for me: witnessing passion. It’s like comparing the experience to visiting a library. You might walk in looking for one specific ‘book’, a particular fabric or texture, but then your eye catches something else entirely on a different shelf.
It’s an invitation to an unknown journey of inspiration, letting the materials themselves guide you to see where the creative process takes you. From young designers proudly showcasing their work to industry veterans standing by their craft. At a beautiful gathering at Galeries Lafayette, I met people from across the globe, a journalist from India, creative directors from major brands and we all had one thing in common: the need to be here in person. To feel the fabrics, to share the space, and to connect as humans.
Special thanks to Mayouri Sengchanh, head of the Exalis Berlin PV Office, representing Germany, Austria, Switzerland, the Netherlands and Poland.