Perhaps it will look like this? From “Runaway,” 2010
Kanye West, Renaissance man and alleged fish sticks fanatic, is planning a new beauty line. The famed producer, rapper, fashion designer, aspiring politician, philanthropist, preacher and all-around hero has now filed the legal papers necessary to get DONDA — named after his late mother — off the ground. This may not be welcome news for those who want him to focus on his music, but for his “Real Friends” this proves that the man is a true polymath set on a mission towards world domination. There is scarce news on what the beauty line will focus on yet, but if his latest, trailblazing fashion show — featuring a hijabi model — is anything to go by, the focus will be on diversity as well as the usual dopeness.
But what will he call his products? Here are a few potential names:

Late Foundation
Put it on as fast as you can

Hey Mascara
I’m so proud of you

Can’t Tell Me Brushing
It’s so hard not to act reckless

New God Eyeshadow
Helping you look your Kanye Best

I Made Lipstick Famous
Something to choke a South Park writer with.

Retouch The Sky
Make your daughter look like Sia, with this concealer

Ultralight Blush
The only one you’ll need